BusinessStrategy
Market Share And Awareness Scenarios
Paper value is not cash. Revenue does not automatically equal distribution. Phantom value or future option value is only meaningful if the product, legal struct
Revenue Awareness Map
| Revenue | Likely awareness | Market share meaning |
|---|---|---|
| EUR 100k ARR | known in small indie/AI-builder circles | global share almost invisible, niche signal starts |
| EUR 500k ARR | recognized in AI-native solo/team tooling circles | real niche presence |
| EUR 1M ARR | category-defining potential in a narrow segment | still tiny globally but visible to investors/community |
Contributor Upside Language
Paper value is not cash. Revenue does not automatically equal distribution. Phantom value or future option value is only meaningful if the product, legal structure, and payout mechanism mature.
Use this framing:
Base upside now; bigger upside through measurable contribution.