OperationsCommercial
Revenue Metrics
Prox OS documentation reference.
SaaS Metrics
| Metric | Meaning | Why it matters |
|---|---|---|
| MRR | Monthly Recurring Revenue | recurring revenue health |
| ARR | Annual Recurring Revenue | SaaS scale snapshot |
| Churn | canceled revenue/users | retention risk |
| Retention | users staying active | product value |
| Activation | users reaching first value | onboarding quality |
| CAC | acquisition cost | growth efficiency |
| LTV | long-term customer value | pricing and retention |
| Payback period | time to recover CAC | sustainable growth |
| Conversion rate | visitor -> signup -> paid | funnel quality |
Revenue Milestone Scenarios
| Milestone | Meaning |
|---|---|
| EUR 10k/year | First serious external validation; still founder-operated. |
| EUR 50k/year | Enough signal to evaluate legal/tax and contributor incentive upgrades. |
| EUR 100k/year | Niche awareness can become real; paid beta discipline matters. |
| EUR 500k/year | Team, support, security, and APAC retreat possibilities become more realistic. |
| EUR 1M/year | Category narrative and investor/community visibility become much stronger. |