Go-to-marketMarketing
Sixty Second AI Video Plan
The first video should be a high-quality product concept short that explains
Goal
The first video should be a high-quality product concept short that explains Prox OS in 60 seconds. It does not need film-grade production. It needs to make one idea memorable:
Prox OS turns apps, datasets, docs, and AI tools into user-owned Studios.
Recommended Toolchain
- ChatGPT: script, storyboard, voiceover copy, shot list.
- Claude Design / Figma: key visuals, product mockups, visual direction.
- Runway / Google Veo: five-to-eight-second atmospheric transitions.
- CapCut / Descript: editing, captions, rhythm, and music bed.
- ElevenLabs: English voiceover.
- Real Prox OS screenshots: core footage. Do not make the video entirely from generic AI footage.
Sixty Second Structure
| Time | Beat | Visual |
|---|---|---|
| 0-5s | AI generates more code, apps, docs, and data; the solo builder loses control. | Fast cuts of generated files, app cards, docs, and disconnected dashboards. |
| 5-15s | Traditional tools scatter work across repos, docs, tables, AI chat, and cloud consoles. | Split view of GitHub-like, docs-like, table-like, and cloud-console-like fragments. |
| 15-30s | Prox OS introduces Studios. | Studio cards forming a clear resource map with owner, apps, datasets, and AI context. |
| 30-45s | Show Launchpad, Studio, Library, Dataset, Connector, and Alma. | Real screenshots with subtle motion and callouts. |
| 45-55s | Prox OS dogfoods itself. | "Building Prox OS inside Prox OS" with docs, pricing, roadmap, and app registry surfaces. |
| 55-60s | Logo, tagline, follow/waitlist CTA. | Calm final frame with one sentence. |
Visual Style
- Dark calm futuristic, with readable UI.
- Real UI screenshots at the center.
- Studio cards with spatial depth.
- Clean subtitles.
- Avoid overgenerated abstract AI stock footage.
- Avoid random neon overload.
- Make Launchpad and Studio visually memorable.
First Video Theme
Prox OS: from Web OS to Runtime-first AI workspace.
Visual beats:
- A solo builder creates code, notes, prompts, dashboards, and datasets too quickly to organize.
- Tools scatter across repo tabs, docs, spreadsheets, AI chat, and cloud dashboards.
- A Prox OS Launchpad opens as the post-login command center.
- Studio cards appear with apps, datasets, docs, connectors, permissions, and AI context.
- Desktop Runtime shows app windows, while App Store and Library clarify discovery versus installed assets.
- Dataset Hub and connector settings show data sovereignty boundaries.
- Alma appears as a sidecar, not a gimmick.
- Final frame: "Build, operate, and share your AI-native workspace as a Studio."